What’s in a Name?

At the recent New York Auto Show, I had the opportunity to speak with Andrew Smith, Executive Director of Global Design at Cadillac about the new CT6.

Andrew said the design was deliberately polarizing.  Not everyone will like it, but those that do, will embrace the new sheet metal language.  I complimented him on the illusion of the short front overhang of the vehicle, giving it a racing, almost snub nose appearance in profile.  It was a deliberate attempt at making the vehicle look larger than it is, with the added benefit of maximizing the wheelbase for a more comfortable ride.  It’s a skillful illusion, as the nose protrudes as much as any vehicle’s, and the effect is taut and lean for a very large car.  I commented on the homage to the late 1970s Seville with the suggestion of a bustle-back (which dates back to the 1930’s, and has been seen in a number of GM vehicles over the years) and it adds to the visual interest of the rear.  Andrew smiled at the reference, and we compared notes on the success of the BMW 750’s bustle back on sales (it was the biggest selling 7 series in BMW’s history at that time).

 

Like a number of luxury manufacturers, Cadillac is changing the formula for naming its vehicles.  In the past, this car would have been know as the XTS, the flagship of the line.  Its replacement, the CT6, borrows from its slightly smaller sibling, the CTS, with the S changing to a ‘6’.  When the CTS is replaced in a few years (it was pretty much all new last year), it will undergo a re-naming, and the ATS will come to a similar fate.  We’ll see if the naming scheme confuses buyers or positions the vehicles in their minds the way Cadillac intends.

 

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