Today is the battle of the light weights (low curb weight, excellent fuel economy, inexpensive to operate), while they’re heavy weights in the automotive world (biggest market segment), especially in Canada. The compact arena is a smack-down, blow-out, take no prisoners fight, where customers often purchase their first brand new car. A manufacturer like Toyota needs these customers to be happy so they can put them into a Lexus in 30 years.
So let’s take a look at the lower end of the compact scale, which doesn’t mean low-end in terms of amenities and features. What would a prospective purchaser look at, and likely buy? Continue reading