I love Jim Kenzie, but…

I’ve read Jim Kenzie’s columns in the Wheels section of the Toronto Star for more years than I can remember.  He’s a great read: informed, enthusiastic, and not afraid to have a politically incorrect opinion about the vehicles he reviews.

I have to take exception to his column in the Saturday, March 12th edition of the Toronto Star.  In it, Mr. Kenzie goes to considerable lengths to declare electric cars a waste of time and taxpayer money.  Let’s take a look at each his arguments. Continue reading

TV ads are bad, research doesn’t work: Ad legend – The Globe and Mail

TV ads are bad, research doesn’t work: Ad legend – The Globe and Mail.

Marketing legend Sir John Hegarty is interviewed in the Friday, May 17/2013 edition of Globe and Mail.  In a few short paragraphs, he identifies what he feels is right and wrong with today’s marketing.

What strikes me the most about his article is this: “Persuasion is taking a nonbeliever and turning them into a believer. Christ stood on the rock and he talked to the masses. He did not talk to 18- to 25-year-olds with a disposable income of 25 shekels and a preponderance to change. He persuaded – because of what he believed in.” Continue reading